Glamour and How to get ahead in Advertising
As stated in the text, the state of being envied is what constitutes glamour. Glamour is central to advertsing becasue it ecentuates well known celebrities who seem to be happy, and perfect without any flaws. In the movie, “How to get ahead in Advertising” glamour is cultivated throgugh the main character and his boil. Bagley the main character of the movie has a nervous breakdown when trying to figure out a campaign for acne cream. Bagley and especially his boil are constantly thinking of ways to advertise. Glamour is cultivated in the movie when he creates a commercial about flawless skin and Barbara Simmons and when he is talking about falsified teeth. Also when Bagley explains how he has to sell a pimple cream that might not even really work. He wants to persuade people to buy this glamourous product but the product is not the best. A product can not be perfect because then consumers won’t buy the next upgrade. Everything has to do glamour, looks, how sex sells product and convinicing people they need a product.
